Investigating Feminism Rhetoric in U.S. President Joe Biden Speeches;A Critical Discourse Analysis of Acceptance and November 2020 Speeches

Abstract

Joe Biden has appeared as the 46th winner and president-elect of the United States in the election for the year 2020. The perspective political strategies that are adopted by Joe Biden’s speeches during his campaign and election leads the researchers to discover the role of discursive strategies through the lens of the presidential speeches and announcements of Joe Biden. Tracing on the social discoursal framework of Fairclough and the socio-cognitive framework of Van Dijk, a critical discourse analysis is carried out in order to answer the following questions: How does the discourse reflect the intended meaning behind Joe Biden’ speeches in the U.S? And how linguistic devices and strategies that are used in discourse can reveal the targets, trends, and feminism perspective, of the Joe Biden as well as his real personality? The findings of the analysis suggest that Joe Biden used a set of textual and discursive strategies, narratives, intertextuality, and socio-cognitive manipulation through his self-presentation in his first discourse and second speech that helped us to reveal his trends and believes in addition to his real personality as a feminist.