Multimodal Communication of Anas Tina and DzJoker Vloggers: A Social Semiotic Approach to MANSOTICH and Rani Za3fane Videos

Abstract

This study examines the methods used by Algerian YouTubers and influencers, Anas Tina and dz joker in their videos under the titles "Rani Z3afane" and "MANSOTICH" where researchers are interested in data analysis where the emphasis is on the social and semiotics. Dimension, and the processing of individual signs of sign and symbol As well as the way language and other semiotic methods are used, with the aim of analyzing the visual and linguistic signs used in this study, in addition to verifying how these methods are used to communicate with the public as well as to answer research questions. To analyze the data, the study uses a qualitative research method, which includes content analysis, where the data was gathered from the content of “Rani Z3afane” and “MANSOTICH” videos. Next, the results indicate that all the methods used by YouTubers are considered the most important factor that led both videos to perform well, as they help make sense of what is being communicated and improve the subject matter. with clarifications.